Active Learning
Notes | Application Ideas | Things to Get |
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Simon Sinek START WITH WHY People don’t buy WHAT you do; They buy WHY you do it. Few companies articulate their WHY. |
Ordered on Kindle! Also Ordered: LEADERS EAT LAST PRINCIPLES |
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Start with Why In your company mission In your marketing |
OUR WHY at Michigan SEO Group? We love helping great businesses Get their message out. |
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The Golden Circle Why, How, What Every company knows their WHAT. Some know HOW they do WHAT they do Most go What, How, Why (if at all) |
Success = incredible bonding agent ¡¡Re-visit our mission statement with the team!! |
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Apple starts with why Is Apple a computer company? A consumer electronics company? A smartphone company? These are all expressions of WHAT. |
Watch Apple ad videos How do they communicate the WHY? |
Watched in real time on YouTube |
Apple doesn’t start with WHAT. They start with WHY. “Think Different.” |
Find mission statement websites | |
Clarity of WHY Discipline of HOW Consistency of WHAT Alignment of all three |
HOW — our process client communicaiton Deliver great online presence |